RESOURCES
These resources were created by the Ecology Center – lead organization of the CA Alliance of Farmers’ Markets – in Berkeley, California. Feel free to share it and use it as long as you credit the Ecology Center, or link back to our website. Users may NOT use this work for profit, nor change the work to something that may be out of alignment with the Ecology Center’s mission or values. Please ask first if you have questions by emailing madaly (at) ecologycenter (dot) org.
Market Manager Professional Development
- Visit the training page to find out about upcoming webinars and training opportunities.
- Farmers’ Market Manager Training Manual – Available through Alliance for cost of postage or for purchase from ToucanEd.
- Farmers Market Rules and Policies: Content and Design Suggestions (from a Lawyer), 13 J. Food Law & Policy 181 (2017)
- What Makes Markets Successful? USDA Market Improvement Toolkit
- Bring VegU-cation to your market!
- Farmers’ Market Legal Toolkit (legal resources, best practice recommendations, and case studies)
- Food Within Reach – a technical guide to starting a farmers’ market, with a focus on the City of San Jose.
- Designing Effective, Scalable Data Collection Tools to Measure Farmers Market Impacts, Journal of Agriculture, Food Systems, and Community Development, 8(C), 1-17.
- California’s State Organic Program, Factsheet from CDFA.
For Producers
- The California Agricultural Mediation Program offers free mediation services for any farm loan or credit issue or adverse decision from the USDA.
- Food Liability Insurance Program: Product liability insurance is essential to the financial security of farmers market vendors, yet can be hard to find and unaffordable. FLIP supports farmers market vendors by making it easy and affordable to get insurance coverage for general liability, product liability, and business personal property.
Consumer Education
- CCOF Consumer Education Cards
- How to communicate about Romaine Lettuce, following E.Coli outbreak.
- Engage younger customers with the Farmers Market Coalition PoP Club!
Codes & Regulations
- CDFA Direct Marketing Regulations Changes FAQ (effective 1/1/21)
- CDFA Memorandum Clarifying Regulation for Certified Producers Selling on Behalf of Another Certified Producer
- Certified Farmers’ Market Program at CDFA
- CDFA Draft Regulations – Scroll down for Direct Marketing regulations
- 2013-14 Cross County Enforcement Pilot Project Final Report
Market Promotion
- California Farmers’ Market Finder tool
- See the Alliance’s Farmers’ Market Promotion Campaign
- New in 2018: Social Media Videos
- 8 Steps for Social Media Success from Pacific Coast Farmers’ Market Association
- 2015 Farmers’ Market PSA.
State and Federal Policy
- See our Policy & Advocacy page
- Farmers’ Market Coalition Farm Bill Updates
- 2017 Ag Census CA Data
Is there a resource you’d like to share? Something missing you’d like to see more of? Contact us: fmalliance (at) ecologycenter (dot) org
